Download PDF Competing Against Luck Writen By Clayton M. Christensen

Competing Against Luck

By : Clayton M. Christensen

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Book Synopsis :

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.After years of research, Christensen has come to one critical conclusion: our long held maxim?that understanding the customer is the crux of innovation?is wrong. Customers don?t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does.

Book Detail :

Author : Clayton M. Christensen

Pages : 288 pages

Publisher : Harper Business

Language :

ISBN-10 : 0062435612

ISBN-13 : 9780062435613

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
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